An initiative by the Income Tax Department, Goverment of India
The NJRS logo has been conceived with a view to create a visual perception of Knowledge, Transparency and Reliability. The bold, clean font and the choice of a flat colour scheme using red and black colours create this presence.
The red dot is a specific choice in the design language. As the system is a data recording repository of appeals and judgments, the red dot is a visual cue for the "recording" or assimilation of knowledge. This creates an association with audio visual devices which have a similar red icon for recording information.
Finally, black and white colours also represent clarity and eliminate ambiguity, further emphasizing the transparency that this system holds.